Being able to generate revenue online is what takes to be a successful newspaper nowadays. Print ads are slowly migrating online.

According to a study conducted by Borell Associates “the online-only advertisers accounted for 59 percent of the total ad revenue generated by the newspaper sites“. Therefore, having a strong online presence can significantly benefit any newspaper.

Contrary to some beliefs, local advertisers still recognize newspapers as the best way to reach their customer. Online ads are nowadays the most efficient way to target the future customer.

A study conducted by Borell Associates points out that more than $2 billion were generated by newspapers online in 2007, which represents a 27 percent share of the local online ad market.

Besides ads, classifieds are another way to generate revenue online.

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