News consumption has not decreased, rather more and more individuals are drawn to the Internet to get the news because it’s easy and convenient.

According to the Newspaper Association of America, “newspaper websites are the number one website in 22 of the top 25 U.S. markets and newspaper’s digital audience has grown more than 68 percent since 2005”.

The newspaper reader wants to get the news easy and fast and not only from their home or office computer. The consumer wants to read the

news via a mobile application and have the news personalized. These demands put a lot of pressure on the newspapers because this industry has to change the way it operates in order to stay in business. The newspapers around the country need to reinvent themselves and adapt to the 21 century customer.

If you are in the newspaper industry you need to actively think about ways to please your customer by:

o Having a strong online presence o Being able to deliver the news through mobile applications

o Having the ability to personalize the news depending on the readers choices

o Providing hyper local content to the reader

o Having the ability to deliver some of the news through video